Renewable Lego
August 28, 2024
Lego aims to replace the fossil fuels used in its bricks with renewable and recycled plastics by 2032. Lego is focusing on gradually reducing oil content by paying a premium for certified renewable resin, despite the increased production cost. This move aligns with their sustainability commitment and encourages suppliers to boost sustainable plastic production. While the shift is expensive, Lego believes it's necessary and doesn't plan to pass the increased cost onto customers. The challenge lies in the limited supply of renewable feedstock and competition from the biodiesel industry, but Lego remains optimistic about the market's growth.
